SOCIAL MEDIA FOR SMALL BUSINESSES & PRIVATE PRACTICES
You don't need to become an influencer to have a strong social media presence.
You need a social media strategy that helps the right people find you, understand what you do, and feel comfortable taking the next step.
I help therapists, helping professionals, and small businesses create thoughtful, strategic social media that builds trust, communicates your expertise, and keeps your business visible online-without requiring you to spend hours every week figuring out what to post.
From content strategy and post creation to captions, graphics, and consistent scheduling, I take the day-to-day social media work off your plate while keeping your voice and your values at the center of everything we create.
Because your social media should support your practice, not become another thing you have to manage.
A social media presence that feels like you!
You know you should be showing up, you just don't have time to do it all.
Social media can be a great way to stay connected with your audience, build credibility, and give potential clients a better understanding of who you are and how you can help. But actually keeping up with it? That's a different story.
Between client work, documentation, running your practice, answering emails, and everything else on your plate, sitting down to plan a month of social media content probably isn't at the top of your list.
Maybe you have a dozen half-formed ideas sitting in your Notes app. Maybe you know you should be posting more consistently but never seem to have the time. Or maybe you've been posting for a while and still find yourself wondering, "Is any of this actually doing anything?"
And honestly, you shouldn't have to become a social media expert to have a professional online presence.
You don't need to chase every trend, create viral videos, or post just for the sake of staying active. You need content that has a purpose-content that reflects your expertise, speaks to the people you want to reach, and gives them a reason to remember you when they're ready for support.
That's where I come in.
I handle the strategy, planning, and content creation so your social media can stay active and intentional without taking over your life. You get a consistent presence that feels authentic to you-and your audience gets useful, meaningful content that helps them connect with your practice.
Your social media can help people find you on Google, too
Your social media presence doesn't live in a separate little corner of the internet. It can become another way for potential clients to discover your practice, learn about your services, and get a feel for who you are.
Google can surface social profiles and social content when people are searching for businesses, services, professionals, and specific topics. That means the content you're already creating for Instagram, Facebook, LinkedIn, and other platforms can play a role in how your practice shows up when someone is researching their options.
The goal isn't to create more content just to create more content. It's to make the content you're creating work harder for your business.
With the right strategy, your social media can support your overall online presence by reinforcing what you do, the services you offer, the topics you specialize in, and the people you're here to help.
Social Media Management that goes beyond posting
Good social media marketing isn't just about filling your feed. It's about having a clear social media strategy behind what you're sharing and creating content that helps your business connect with the right audience.
When you work with me for social media management, I handle the planning, content creation, copywriting, and scheduling that keep your social media presence consistent and intentional. Your strategy is built around your services, your audience, your goals, and (most importantly) your voice.
What’s included?
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Every strong social media presence starts with a strategy. I'll develop a social media content strategy around your services, areas of expertise, ideal clients, and the questions your audience is already asking. This gives your content direction instead of leaving you wondering what to post
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I'll create engaging, professional social media content that reflects your brand and gives your audience a reason to follow, engage, and learn more about your services. Your content can include educational posts, helpful tips, service-focused content, FAQs, promotional posts, and more
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You shouldn't have to spend an hour trying to turn one idea into an Instagram caption. I'll write thoughtful, approachable social media captions that sound like you while clearly communicating your expertise, services, and message.
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Your social media should look like an extension of your brand. I'll create cohesive social media graphics that are professional, recognizable, and aligned with your existing branding-without making your feed feel overly corporate or generic.
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Once your content is approved, I'll handle social media scheduling and publishing so you don't have to remember to log in, upload a graphic, write a caption, and post every few days. Your content stays consistent while you stay focused on your business.
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Instagram, Facebook, LinkedIn, and other platforms each have their own audiences and best practices. Your social media marketing strategy can be adapted to the platforms that make the most sense for your business rather than simply copying and pasting the same content everywhere.
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Social media is meant to be social. Depending on your package, social media engagement support can help monitor comments and interactions so your audience feels acknowledged and your online presence stays active and approachable.
Social Media Management packages for small businesses & helping professionals
You don't need a huge marketing budget to have a professional social media presence.
My social media management packages are designed for therapists, helping professionals, healthcare providers, and small businesses that want consistent, strategic content without having to manage social media themselves.
Whether you need help creating content a few times a month or want a more hands-off social media marketing service, each package includes the strategy and planning needed to make your content purposeful—not just another post added to your feed.
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$250 a month
2 posts per week · 8 posts per month
A great fit for professionals who want to maintain a consistent social media presence without feeling like they have to constantly be creating content.
This package gives you enough content to stay visible, share your expertise, educate your audience, and highlight your services while keeping your social media manageable and intentional.
Includes:
Monthly social media content strategy
Content calendar and planning
8 social media posts per month
Social media captions & copywriting
Branded social media graphics
Content scheduling & publishing
Service-focused and educational content
Social media analytics & performance tracking
Monthly strategy recommendations
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$500 a month
4 posts per week · 16 posts per month
For professionals who want to be more active on social media and create more opportunities to connect with their audience.
With twice the content, we have more room to explore different topics, highlight multiple services, answer common questions, share educational content, build trust, and create a stronger overall social media presence.
Includes:
Monthly social media content strategy
Content calendar and planning
16 social media posts per month
Social media captions & copywriting
Branded social media graphics
Content scheduling & publishing
Expanded service-focused content
Educational and engagement-focused content
Social media analytics & performance tracking
Monthly strategy recommendations
Ongoing content strategy adjustments